JO SEMOLA
ABOUT JO
Jo, known as @jo.semola on TikTok and Instagram, is one of Germany's most popular online bakers.
His secret: the perfect blend of authenticity, passion, and entertainment. With short-video content that picks up on trends while creating genuine connection, Jo has reached millions of people in a very short time.
SOCIAL FACTS
INSTAGRAM KEY STATS
AUDIENCE & DEMOGRAPHICS
GENDER (IG)
AGE GROUPS (IG)
TOP COUNTRIES (IG)
INSTAGRAM DEEP DIVE
CONTENT SPLIT (REACH)
AUDIENCE SPLIT (VIEWS)
INTERACTION SPLIT
PERFORMANCE & PEAKS
TOP REELS (VIEWS)
INTERACTION TOTALS
TIKTOK & YOUTUBE INSIGHTS
TIKTOK
YOUTUBE
INSIGHTS & CONTENT
JO'S SUPERPOWER
Jo places great value on high-quality content that inspires his community and creates real value.
USP:
"Jo combines artisanal passion with modern entertainment. His baking videos are not just recipes, but viral experiences."
PERFECT FIT
Jo is the ideal partner for brands seeking authentic reach in the food and lifestyle sector.
INDUSTRIES
- Food & Beverage
- Kitchen Appliances & Homeware
- Supermarkets & Grocery Retail
- Bio & Organic Products
- Lifestyle & Home
- Book Publishers & Publishing
CAMPAIGN TYPES
- Product Placement
- Recipe Integration
- Brand Storytelling
- Challenges & Trends
- Tutorials & How-Tos
- Long-term Ambassadorship
FORMATS
- Instagram Reels
- TikTok Videos
- YouTube Shorts
- Instagram Stories
- UGC-Style Ads
- Event Appearances & Live
WHY JO WORKS
The decisive factors that make Jo one of the most successful food creators in the DACH region.
High Watchtime
The baking process captivates – viewers stay tuned and watch videos to the end. Perfect for product placements with high visibility.
Strong DACH Reach
Over 85% German-speaking audience from Germany, Austria, and Switzerland. Ideal for brands with a DACH focus.
Authenticity
Real craftsmanship, no staged advertising. Jo's content feels natural and credible – the community senses that.
Viral Peaks
Regularly millions of views on individual videos. High organic reach through algorithm-friendly content.
Strong Engagement
Active community with a high interaction rate. Comments, shares, and saves show genuine interest.
Brand Safe
Family-friendly content with a positive image. No controversial topics – perfect for conservative brands.
REFERENCES
